Beetle Bank Open Farm

Branding and marketing materials.

Beetle Bank Open Farm is a family day out, with a petting farm, a wildlife education room and adventure playground, in Murton, York.


I was briefed to explore farm animals and wildlife that are on the farm. I wanted to create a fun playful look, so used lino print techniques for the final design.


I start by sketching ideas, transferring these onto lino before cutting the design and then printing it. I then scan the image in, cleaning it up and work it through into a Vector illustration in Adobe Illustrator. This enables the designed to be used at any scale without loss of resolution. I design several layout ideas with different combinations of fonts to show to my client. From here it’s a few final tweaks from feedback and creating print and digital ready files. 

See work in progress and how the brand develops onto marketing materials on my blog posts...

See how the logo was created here.

See how I created the other design elements here


Find them on Facebook here.

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© 2016  Michelle Hughes