Packaging design.
Ingenues create fun, educational toys and games for children, that inspire imaginative play and promote exciting roles for women in society.
​
I worked with Isla to create a packaging identity for her products. I created illustrations for the patterns and product contents to compliment the current company logo. I used a strong palette of brights, for the target audience of 7-11 year olds.
​
See more in my Packaging design for Ingenues blog.
"I spoke to a number of different graphic designers before selecting Michelle. It was her understanding of what I wanted, the nature of my company, and her past work that impressed me and influenced my decision to hire her.
​
The new packaging is eye catching and informative and has had a huge number of compliments from buyers. Michelle exceeded my expectations with her designs and worked under tight time constraints, making changes quickly when these were requested.
​
I have already recommended Michelle Hughes Design to a number of people and am looking forward to working with her again on the next stage of the project."
Isla McNeil, Ingenues