Brand refresh and marketing materials.
O'Crumbs specialises in hand baked cakes using natural ingredients.
It's an established business that has been running for five years.
Nicola wanted a brand refresh to reflected the companies values.
She wanted to use my hand drawn style and organic colours to create a
cohesive look across all her marketing materials.
Both the cake stand and lettering where initially developed from hand drawn sketches.
I designed her logo, business cards, labels, invoice and price cards.
Read the O'Crumbs Bakes Case Study
"I have followed you for a while and have always liked your style of artwork which I could relate to, as I thought it had similarities to the way I wanted my brand to look. A conversation we had a couple of years ago when you asked me why I hadn’t used a hand drawn image for my existing logo, resonated with me and I guess I knew I wanted that look when I was ready to rebrand.
The response has been exactly what I was hoping for ... a sample of comments received:
“perfect for your wonderful authentic bakes”
“bright, simple and says it all”
“such a fabulous logo! It’s making my mouth water – job done I reckon”
“great logo looks so natural”
So for me, the value added has been a design that totally encompasses what I am about, in the style and colours used and it now sends a clear message to my audience. I now have uniformity across social media and my website (once that has been built). I feel confident that I have a brand that now reflects me and can move my business forward in a professional way.
I first met Michelle a couple of years ago when she was facilitating a workshop at a local social enterprise event. A passing comment about my existing logo led me to calling her and our initial contact started there.
From the outset I knew I could work with Michelle because she was very clear on how to manage the project and advised all the way through about how the project would move forward.
The written information received was precise and detailed, and I was never left wondering what the next stage of the design process was going to be.
I was very clear what my brand was not about and Michelle took this on board perfectly. Our meetings, including coffee in a book shop allowed us to explore my vision in much more depth and I came away with a real feeling that she understood what my expectations were.
At the presentation meeting of the initial images I was blown away by the concepts she had come up with up. All deadlines were met and the delivery via email of all the files was easily explained. She has also liaised directly with my web designer.
I would have no hesitation in recommending Michelle and to use the phrase ‘the proof is in the pudding’ sums up exactly what Michelle achieved. I am in love with my new brand!
...a huge thank you!"
Nicola O’Kieffe, O’Crumbs Bakes