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Packaging design for Ingenues

I'm delighted to share with you one of my latest graphic design projects from my very busy August.

Ingenues create fun, educational toys and games for children, that inspire imaginative play and promote exciting roles for women in society.

I worked with Isla to create a packaging identity for her products. I created illustrations for the patterns and product contents to compliment the current company logo. I used a strong palette of brights, for the target audience of 7-11 year olds.

"I spoke to a number of different graphic designers before selecting Michelle. It was her understanding of what I wanted, the nature of my company, and her past work that impressed me and influenced my decision to hire her.

The new packaging is eye catching and informative and has had a huge number of compliments from buyers. Michelle exceeded my expectations with her designs and worked under tight time constraints, making changes quickly when these were requested.

I have already recommended Michelle Hughes Design to a number of people and am looking forward to working with her again on the next stage of the project."

Isla McNeil, Ingenues

Here's the packaging in the York Castle Museum shop and the York Army Museum.

Image credit Isla McNeil, Ingenues

Image credit Isla McNeil, Ingenues

Find of more about Ingenues

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